The frontpage of sales.
Deal Frame is the AI sales platform that does the research, list building and follow-up that eats a rep’s day. Every morning your team opens one page that says who to talk to, why now, and what to say.
Thursday, October 9
Good morning, Avery
DF Agent working
What changed at your accounts
- Funding9/10
Northpass Labs
Closed a Series B to expand into the Midwest
- Hiring8/10
Harlow Freight
Posted four sales operations roles this week
- Leadership7/10
Cobalt Ridge Health
Named a new VP of Revenue from outside the company
Who to call first, and why
4 of 22- PV
Priya Venkataraman
Head of Growth, Northpass
Series B on Tuesday. Expansion team forming now.
- MO
Marisol Okafor
VP Sales Ops, Harlow Freight
Hiring 4 ops roles. Ask how they onboard reps today.
- DW
Declan Whitcombe
VP Revenue, Cobalt Ridge
Day 9 in the seat. New leaders review the stack early.
- TH
Tomás Herrera
Director of Sales, Lanyard Co.
Opened your last two emails after the switch.
On your calendar
2:30 with Cobalt Ridge Health
Brief ready: their pains, the ask, objections to expect
Today’s touches
LinkedIn message to Ines Albrecht
Written for you
Step 3 emails to 9 contacts
Sending at 9:40
Follow-up call to Ruth Calloway
Talking points ready
An example morning in Deal Frame. Companies and people are made up.
Six tools, six logins, one rep.
A typical outbound seat pays for a data tool, a dialer, a sequencer, a signals feed, a call recorder and an AI assistant. None of them talk to each other, so the rep becomes the integration.
Deal Frame does all six jobs in one place for under $170 a seat. That’s less than a quarter of the $718 the separate tools cost.
One rep’s tools, per month
Typical prices, October 2026
Apollo.io or ZoomInfo
Contact and company data
$79
Orum or Nooks
Power dialer
$150
Outreach or Salesloft
Sequences and follow-up
$130
Bombora
Buying signals
$206
Gong
Call recording and notes
$133
A general AI chat seat
AI research assistant
$20
Total
$718
Deal Frame
Every job on this list, in one place
under$170
AI does the groundwork. People do the selling.
Most AI sales tools try to replace the rep. We think that gets it backwards. AI is very good at research, lists and follow-up. It isn’t the one a buyer wants to trust. So Deal Frame takes the first job and gives your reps the time and the context to do the second.
Deal Frame does
- Builds lead lists from a sentence and scores every company for fit
- Finds the right people at each account, with emails and phone numbers
- Researches every account the moment it’s added, with sources
- Watches your accounts and the market for buying signals
- Writes the account plan, the meeting brief and the call pitch
- Drafts every follow-up in the rep’s own voice and sends the emails
- Records, transcribes and summarizes calls, then logs the next steps
Your rep does
- Picks up the phone with a reason to call
- Has the conversation
- Reads the room and earns trust
- Books the meeting and runs it
- Makes the judgment calls
- Closes
Everything a rep needs, already on the page.
Know when an account is ready to talk
Deal Frame watches your accounts for funding, hiring, leadership changes and expansion, scores each signal, and tells you what to do about it. DF Agents go further: describe the companies you want in a sentence and an agent searches the market for them on a schedule.
- Daily or weekly monitoring, with the source for every signal
- Agents that keep working with the tab closed
- Ranked by the signals your team cares about most
Series C fintechs, US
This week’s briefing. Three new companies match. Brightwater is the strongest fit: the round is earmarked for a sales team build-out, and their VP of Sales started in August.
- 9/10 List
Brightwater Analytics
FundingRaised a $42M Series C led by existing investors
- 8/10 List
Ostrander Payments
ExpansionOpened a Chicago office and is hiring 30 roles
- 7/10 List
Fennick Ledger
LeadershipHired a CRO from a public fintech
Walk into every account already briefed
Add a company and Deal Frame researches it straight away, framed around what you sell. It writes the account plan, tracks how healthy the deal is, and maps who matters, so the next step is always clear.
- Sourced research that answers your discovery questions
- A deal health score with the reasons behind it
- Next steps tied to the signal, research or playbook they came from
Cobalt Ridge Health
A new revenue leader and an open ops role point to a stack review this quarter. No economic buyer identified.
Next steps
- 1
Get Declan Whitcombe on a call before his first board meeting
This weekBased onSignalStage
- 2
Ask Marta Lindqvist to walk you through how territories are assigned
Next 2 weeksBased onResearchPlaybook
- 3
Confirm who signs off on spend over $50k; it isn't on the map yet
Before proposalBased onMapDiscovery
Declan Whitcombe
VP Revenue
Decision maker
Marta Lindqvist
Dir. Sales Ops
Champion
Owen Achterberg
Dir. Enterprise
Influencer
Keiko Arai
RevOps Analyst
Call with a reason, not a script
The Deal Frame dialer works through your list with a pitch written for each person. When the call ends, it’s recorded, transcribed and summarized, with next steps and objections logged for you.
- Power dialing with local caller ID
- One-click voicemail drop
- Book the meeting without leaving the call
Marisol Okafor
VP Sales Ops, Harlow Freight
Your pitch
Saw you’re hiring four ops roles. Teams that grow that fast usually find reps spending the first hour of the day researching. We hand them that hour back.
Conversation hook
She spoke on a panel about ramp time in May. Ask what changed since.
After the call
Interested, not urgent. Ops team doubles by Q1 and onboarding is the bottleneck. Wants to see it with her two new managers.
- Next steps
- You: send times for a 30 minute demo
- Marisol: loop in both managers
- Objection
- “We just renewed our data tool.”
- Suggested stage
- Qualified
Follow-up that sounds like you
Deal Frame drafts the whole cadence across email, LinkedIn and calls, in each rep’s own voice, from what it knows about the account. Emails go out from your own mailbox during working hours and stop the moment someone replies.
- Emails sent for you, threaded like a real conversation
- LinkedIn messages written and ready to send
- Today’s calls and messages in one list
Priya Venkataraman
- Day 1
Email · Sent for you
Congrats on the round, Priya. Expansion teams usually…
- Day 3
LinkedIn message · You send it
Written for you. Copy and open LinkedIn in one click.
- Day 6
Call · You make it
Goal: book the demo. Talking points from her Series B post.
- Day 9
Email · Sent for you
Threaded reply to the first email.
Stops on its own the moment Priya replies.
Lists from a sentence
Describe your market the way you’d say it out loud. Deal Frame builds the list, reads each company’s site, and scores how well it fits.
Property managers in Austin with 40+ employees, residential only
| Company | Employees | Fit |
|---|---|---|
Lakeline Property Group Austin, TX | 94 | |
Barton Creek Residential Austin, TX | 89 | |
Cedar & Stone Management Round Rock, TX | 86 | |
Hollis Park Living Austin, TX | 71 |
Meeting prep in one click
A saved brief built from every call, email, signal and note on the account: what you promised, their pains, and the objections to expect.
Harlow Freight, Thursday 2:30
- Objective
- Agree on a pilot with the two new ops managers.
- The ask
- A 30 day trial for one team, starting the week of the 20th.
- What we promised
- A side-by-side of their current tools and costs.
- Objections to expect
- “We just renewed our data tool.” Their contract ends in March.
It sells the way your team sells.
Tell Deal Frame what you sell, who you sell to and how you qualify. Upload your playbook or start from a framework. Every brief, pitch and email is written from that, not from a generic prompt.
- MEDDIC
- MEDDPICC
- Challenger
- SPIN
- Sandler
- BANT
- Command of the Message
Connect your inbox
Gmail or Microsoft 365. Emails go out from your address, replies land in your inbox, and Deal Frame notices them.
See your calendar
Meetings you book in Deal Frame sit next to the rest of your week, and you can book for a teammate when you hand a deal over.
Questions, answered.
Something else on your mind? Book a demo and ask us directly.
What is Deal Frame?
Deal Frame is an AI sales platform for B2B teams. It builds lead lists, finds the right people, watches your accounts for buying signals, researches every account, writes follow-up in each rep's voice and includes a power dialer. Reps open one page each morning that shows who to talk to, why now and what to say.
How is Deal Frame different from an AI SDR?
AI SDRs try to replace the rep by sending large volumes of automated outreach. Deal Frame does the opposite: AI handles research, list building, signal watching, note taking and follow-up, and your reps keep the conversations, the judgment calls and the relationships.
What tools can Deal Frame replace?
Deal Frame covers the jobs of a contact data tool, a power dialer, a sequencing tool, a buying signals feed, a call recorder and an AI research assistant. For a typical rep those tools cost around $718 a month; Deal Frame is under $170 a seat.
How much does Deal Frame cost?
Deal Frame is under $170 per seat per month. You can start with a free trial, or book a demo to talk through pricing for your team.
Does Deal Frame send emails from my own inbox?
Yes. Connect Gmail or Microsoft 365 and cadence emails go out from your own address during working hours, thread like a normal conversation and stop automatically when the prospect replies.
Where does Deal Frame's research come from?
From public web sources such as company sites, news and job postings. Every signal and research claim links to the source it came from, so reps can check it before acting on it.
Does Deal Frame automate LinkedIn?
No. Deal Frame writes LinkedIn messages for you and puts them in your list of tasks for the day, but you send them yourself. There is no LinkedIn automation.
Is my data secure?
Each workspace is isolated at the database level, roles control what each person can see, and connected inbox tokens are encrypted with AES-256-GCM. See the Security page for details.
Give your reps their day back.
Start a free trial and set up your first lead list in a few minutes, or book a demo and we’ll walk you through it with your own accounts.